Airport Route Development and Marketing

Subject areaAirport Planning, Operations and Management
Course languageEnglish
NameAirport Route Development and Marketing
Duration3 Days

Course Benefits

  • Overview on the fundamentals of airport/airline business relations;
  • How to identify the right target airlines for your market;
  • How to adjust your marketing strategy in a difficult commercial environment;
  • How to prepare for Routes Conferences and bilateral meetings with airlines;
  • How to involve local and national stakeholders into your marketing approach (tourism,bilateral agreements etc.);
  • How to establish efficient communication and cooperation with airlines in order to establish a long term expanding business relationship;
  • How to deal with the challenges and demands of low cost carriers (LCC) to your airport.

Who shoud attend

ADAC Sponsored candidates


  • Airport/airline business relations (fields of conflicts and cooperation)
  • identifying the potential of your location
  • Legal issues and cooperation between airports & authorities
  • Experience exchange from routes and bilateral negotiations with airlines
  • Overall airport marketing strategy in order to boost aeronautical and non-aeronautical revenue

This course is not planned, Request